Magic Straight

Last from 3 to 6 Months

Eliminates Frizz

Immediate smooth and shiny hair

Available in original or Chocolate essence

What is the Brazilian keratin?
The Brazilian Hair Straightening Treatment is a mild temporary straightener that once applied sits onto the hair cortex, never penetrating through it, avoiding your natural hair bonds from being broken down and the keratin to moisturize and strengthen your hair for the most amazing results. The application process can take anywhere from 1.5 to 3 hours depending on the length and thickness of the hair. After application of product, it is infused with a 200-400 degree flat iron, which seals in moisture, hydrates the hair, and creates a glossy finish. Results are visible immediately.


Is the Brazilian keratin right for you?
If you are looking for a treatment to eliminate all your frizz, add strength and shine to your hair, wash out evenly, and still allow you style it with curls or natural waves – this is the product for you. The treatment can be used on all hair types, such as chemically treated hair (colored, permed, relaxed, highlighted and bleached). Say no to frizzy hair!


The Brazilian Hair Straightening Treatment has been featured in The New York Times, Vogue, Elle and Time Out New York. Originated in Brazil, regulated and tested in the USA, in line is the safest product on the market today and is currently being distributed world wide. Please note that these products will only be sold to licensed professionals.


Magic straight keratin care shampoo was formulated to provide special care for keratin treated hair and colored hair. It is sulfate and sodium chloride free providing your hair with exceptional care. Deep cleans and repairs, leaving hair shinny, moisturized and sleek. Recommend for dry, chemically processed hair.
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